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When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable – if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?The truth is that SEO companies do not control the major search engines, and any firm that claims to have a “special relationship” that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.What follows is a partial list of some of the more popular types of guaranteed SEO out there – some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.Questionable GuaranteesThe “Leprechaun Repellent” Keyphrases GuaranteeMany SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it’s all about, right? Isn’t that the goal?The answer is an emphatic “No.” Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It’s quite simple to guarantee top positions if you choose non-competitive or obscure phrases – for example, “leprechaun repellent.” Want proof? Enter “leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat – if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. “Leprechaun repellent” practitioners will embrace them – it allows them to attain their worthless guarantees.There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!There are really only three major search engines at present – Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.The “Company Name” GuaranteeThere is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the “leprechaun repellent” flavor of guaranteed SEO, offers no real value. Sure, if your company name is “Acme,” it may actually be competitive – but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.The Pay-Per-Click GuaranteeSome SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the “paid” or “sponsored” results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like “custom pools” might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the “sponsored” results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.The “Submit Your Site to 50,000 Search Engines” GuaranteeThere are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of “guaranteed SEO,” and it is basically a scam that preys on ignorance.Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual “spider-based” search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.This “solution” offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines – or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly – they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.Meaningful GuaranteesGiven the preponderance of “guaranteed SEO” that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor. However, this is not the case. If you note the examples above, they are primarily involved in specifics – top positions, a certain number of submissions, a certain number of engines. However, good SEO companies, understanding that they have no control over individual results, should be confident enough in the results of their work in aggregate and in the safety of the methodologies that they use to offer guaranteed SEO that lives up to its promise.The Custom GuaranteeIn very rare cases, certain skilled, experienced SEO companies will be able to develop for you a custom guarantee derived from the analysis of your current traffic data, the competitiveness of your industry, and the status of your site. You will ideally be offered this type of specialized guarantee from the beginning of your dealings with an SEO firm because it ensures that you will be achieving targeted, meaningful results based on your specific situation, rather than on generalities that could apply to any business in any industry. Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know how to weather the algorithm shifts and understand that there is more than one popular search engine. Such a firm will be confident enough to create and back a custom guarantee for you.The Targeted Traffic GuaranteeSEO companies dedicated to showing value to their clients will take a baseline reading of current search engine traffic at the outset of a campaign. While, as previously mentioned, SEO companies do not hold sway over search engine results, they should at least be confident enough in their overall skills to promise that their clients will see an increase in targeted search engine traffic based on popular phrases relevant to the business. If the firm offering this type of guaranteed SEO charges on a monthly basis, any month of the engagement where traffic for targeted phrases does not, at a minimum, exceed the baseline should not be charged. After all, you are paying on a monthly basis to protect and improve your positions. While major algorithm shifts that make results on individual results unstable can and do happen, they rarely happen on all engines at once. You should feel confident that the firm you are paying has a very vested interest in making sure it adapts to the changing nature of search engine algorithms, and few things inspire such confidence as knowing that it will not get paid otherwise. If your prospective firm is unwilling to at least guarantee that it will send increased traffic to your website from targeted phrases, every month, it may be time to look elsewhere.The “White Hat” GuaranteeSEO companies are commonly broken up into two camps – “white hats” (practitioners who remain solidly within the search engine’s stated terms of service) and “black hats” (practitioners who work to unravel the latest search engine algorithms and base their optimization techniques largely on technology, regardless of the engine’s terms of service). Both approaches are legitimate – after all, there is nothing illegal about exploiting a technical loophole for results. However, black hat SEO companies put their clients at risk of penalization or even outright banishment from the major engines. Getting back in can be a long process, and sometimes it is not possible at all. If you are concerned about potential penalization, get a guarantee from your firm that they adhere to the stated terms of service of all major search engines. If you can (and this is rare), get a guarantee that your site will not be penalized through any action of the SEO firm. This is harder for a company to offer, since the major engines frequently update their terms of service, and techniques that are acceptable today can be deemed unacceptable tomorrow. However, a confident firm that always errs on the side of caution when optimizing client websites will offer this type of guaranteed SEO services, since it will not use techniques that have a potential for penalization in the future.Abusing the Metaphor (Beating a Dead Leprechaun)Guarantees have been around for at least as long as leprechauns have been hoarding breakfast cereal and starring in bad horror films. So have guarantees that are essentially meaningless but sound respectable. A good guarantee should not only appeal to the base emotion of a potential purchaser, but it should also afford some real protection that the purchase he or she is making will provide meaningful results. Many of the most popular types of guaranteed SEO do not, and that’s a shame. The industry already has a questionable reputation due to “leprechaun repellent” practitioners – make sure you don’t go chasing their rainbow. After all, it’s your pot of gold they are after.

Why do we need to travel? Why it is getting increasingly important that we, once in a while, change our environment and travel outside our country? Why it is sometimes a necessity for our emotional health to travel?Travel’s importance is underestimated by many people. Travel is not only fun, entertaining and enjoyable. With our current lifestyles and work conditions, travel has become more than an option. It is more than just having fun. As Augustine of Hippo said ” The world is a book and those who do not travel read only one page.”
 During travel you are able to do things you usually don’t do. When travelling, you go outdoor and be away from computers, and TVs and you are likely to be mixing with different people and cultures. People travel for different reasons. Some travel for fun and to have a good time. Others travel as a hobby. Travel can be an escape away from the hectic pace of life in big cities. Some travel just to change and move, as Robert Louis Stevenson said “I travel not to go anywhere, but to go. I travel for travel’s sake”. Some people like to learn from different cultures, as Mark Twain said ” Travel is fatal to prejudice, bigotry, and narrow-mindedness.” Travel gives the person the opportunity to discover, to explore and to feel the sense of adventure.Many people around the world are discovering the benefits of travel to the extent that the tourism industry is growing worldwide and has become one of the major profitable sectors in world economies. No wonder that travel is growing year by year. According to figures published by the World Travel & Tourism Council WTTC, world tourism industry grew by 3% in 2012, and contributed $6.6 trillion to world GDP by direct and indirect impact. In 2012, for the first time in history, international tourist arrivals reached 1.035 billion.Here are the main benefits of travel:1-Stress Relief: As you travel miles away from your environment, you are able to be free from your responsibilities and then begin to relax and rest. Not only you rest your body, but also your mind. Knowing that you can wake up anytime without an alarm clock, without the need to be physically available at work, will take off a lot of mental stress. Here, you can sense freedom. Stress relief is a major reason for travel. The moment you think you are heading for Hawaii or Bali, you get immediate sensation of excitement and stress-free feelings. It is this mental peace that makes travel a very good stress-relief. Sometimes travel can be stressful if your trip has a lot of sightseeing, or meeting a lot of people. But travel stress is different from home stress because it is positive stress. Travel stress does not associate with it anxiety or worry.Travel is a great way to connect with nature which is very helpful for your relaxation, mentally or physically. Nature is a stimulus for activating your right brain. Right brain domination is one major cause for stress-relief. Also, during travel there is no sense of urgency which is usually associated with home behavior. Change of scenery is by itself helpful for relieving stress.2-Physical Benefits: You move more when travelling. You walk more frequently whether riding the subway or exploring the streets of a historic city or even visiting a museum. By swimming or laying on the beach, you get a high dosage of vitamin D from the sun, something that is very useful for your bones and also for your positive emotions. Outdoor activities associated with travel can lower risk of diabetes, lead to weight loss and reduce cholesterol level. Some medical experts recommend traveling once every six months for cardiovascular health and for the heart. Some studies show that travel even improves better sleep.3-Cultural Benefits: Sometimes we need to be anonymous. Sometimes we want to be free from any responsibility. Travel allows you to exercise both while meeting new people and experience new cultures. You will know how different people accomplish their goals with different ways. You will learn new ideas that you have never thought of before.4-Relationship Benefits: Traveling with a companion and sharing same experiences and situations together will enhance your mutual bond. 93% of youth ages 8-18 consider travel as “a quality time” spent with their parents. 3 in 4 parents say that family vacations are very helpful for the family. Meeting new persons in new locations can result in long term relationship for many.5-Happiness: Many persons associate happiness with travel. More than 50% of adults buy souvenirs just to remember their vacations. Most travelers store photos of their destinations as a way of remembering those trips that are about tasting new food, beautiful sights, historic monuments, and new music. This is one reason that travel can be addictive, especially if have enough time & money. It has become a hobby for thousands of people around the world.Remember, you can travel and have fun with a limited budget. Plan carefully and spend wisely. Read and learn saving tips.