How Can CPM Advertising Help Your Business?
Cost Per Thousand, or CPM, advertising is a type of online advertising that bases charges on how many thousands of times an advertisement is shown on a Web site. The “M” in “CPM” stands for “mille,” the Latin word for “thousand.” Cost Per Thousand advertising is the most widely used online advertising costing method, and Google’s AdWords is the most popular choice for CPM advertising.The main advantage of using CPM advertising is that you are able to choose the Web sites that will display your advertisements. You can target a specific demographic group by selecting certain Web sites and also determine how much exposure you want your product or service to have. This helps eliminate advertising charges for Internet users who are not genuinely interested in your product or service. Besides selecting great Web sites for your advertisements, you can also choose specific Web sites that you do not want to use to display your advertisements. All this results in a more focused advertising campaign and can lead to increased sales for your business.You begin your CPM advertising by placing a maximum CPM bid. This is how you indicate the maximum amount you are willing to pay for every thousand advertisement displays, or impressions. Your maximum CPM bid covers times your advertisement is shown, whether or not the user clicks on the ad or not. Remember that Cost Per Thousand advertising is very popular, and the bids for using this advertising method will be competitive.Cost Per Thousand advertising is a placement-targeted advertising tool, which means you are in charge of determining where your advertisement will be placed. To use Google AdWords for CPM advertising, your selected Web sites must be part of the Google Content Network. Google AdWords will supply you with a Placement Tool to help you find Web sites that will promote your business effectively.By using the Google Placement Tool, you can choose your advertising Web sites by entering the site’s specific website address. The Placement Tool can give you a list of Web sites to choose from if you enter a description of the advertisement topic. You can also browse through the Placement Tool’s diverse list of categories and subcategories to find appropriate Web sites to place your advertisement.Another option is to choose the specific demographic group your advertisement targets. The Placement Tool will provide you a list of sites that are visited frequently by people in that demographic group. Requesting Web sites by description, category, or demographic group will result in a list of up to 100 Web sites to choose from. Using Google AdWords’ Placement Tool is a simple way to direct your advertisements to your intended audience.Google’s Cost Per Thousand advertisements can be either text-based or image-based. If you choose to have an image-based advertisement, the image can be animated. Text-based advertisements will expand or contract to fit the Web page location size. AdWords will also keep a daily log of your advertisement’s impressions, allowing you to keep track of how often your advertisement is displayed on a Web site.
Common Mistakes to Avoid When Entering Into a Franchise Financing Loan
Many Canadian would be entrepreneurs and business owners find that financing a franchise is often as challenging (if not more so) than the process and work and due diligence in selecting the right business to purchase.Lets share some hands on, ‘real world’ advice and tips on franchise finance in Canada. Fantasy might often work for you, but NOT in business financing!Business financing is a challenge on any level, major corporations wrestle with it everyday, and you are wrestling with it as you contemplate your new business venture. Naturally all our comments and advice relate to both a new franchise or your purchase of an existing business that is being sold by a franchisee.A lot of franchises would do well to understand how the franchise industry is regulated in Canada and what types of disclosure and protection are in place for both you, and, to be fair, the franchisor. Those rights and obligations you have are under something called the ‘Arthur Wishart Act’ if you are in Ontario – other provinces have similar legislation. We strongly recommend that you look at the Act, and quite frankly your lawyer might be the best one to do this.Clients always ask us what rate they might be expected to pay on a franchise finance loan in Canada. We are very clear on that, and the answer is ‘ it depends ‘! Would a rate in the 5-6% range sound good to you. We certainly think it does given you are a small business and in many cases viewed as a ‘start up ‘, notwithstanding your franchisors depth and reputation. That interest rate is available to you through a loan technically known as the BIL loan, also called the CSBF loan. Lay people call it the government Small Business Loan, and it is categorically the way in which a majority of the franchises in Canada are financed. Speak to trusted, credible an experienced advisor in this area of franchise finance who can successfully complete this financing for you.Is a BIL franchise loan the only way to finance a franchise? Definitely not, other alternatives include a cash term loan, equipment financing for any hard assets in the business, and the final piece of the puzzle, which is your own owner equity or cash investment into the business. All business is financed by borrowing (debt) plus the owner equity contribution.Can you get a franchise finance loan without any personal guarantees – the quick tip and answer is ‘ no ‘, we don’t think so, but we also point out to clients the aforementioned BIL loan requires only a 25% personal guarantee.Clients always ask if a franchise can be financed with no down payment – here’s our quick tip on that – No, absolutely not. Whether you are financing a pizza franchise or building a car mfg plant any lender in North America will look to some owner financial involvement in the project. The balance act becomes how much, as there are pros and cons of putting down too much or too little equity.Can you purchase a franchise without some thought around a business plan – we don’t think so, and info act the best tip we can give you is to do a business plan, and if you aren’t preparing it personally at least stay involved in the input and the process. It will steer you towards a common sense level of financial success in your business.Prospective franchisees are always asking if an appraisal is required. Generally it is, but the biggest tip we can give you in this area is that the modest cost of an appraisal can actually be the largest financial benefit to your franchise financing, as it has the ability to increase lender confidence and lower your estimated personal financial commitment to the business.Franchise finance has many small twists and turns along your process – investigate financing options thoroughly and our tips should help you to minimize personal risk and maximize the financing of your business.
Benefits of Outsourcing SEO Services to a White Label SEO Service Provider
With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it.Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. This has given rise to SEO reselling.A firm that wants to resell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO provider remains anonymous, thus keeping the brand image of the reseller intact.Following are the key benefits of reselling SEO services from a white label SEO provider.Better quality of service: White label SEO services are offered by specialist providers, who have skilled team of professionals dedicated only to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your client’s business. They monitor and track the industry trends, competitor’s strategies, check for the targeted keywords – all which are needed to improve the organic search result listings of your client’s website.Addresses your client’s requirements: White label SEO providers are specialists in SEO and understand the nature of your client’s business and implement appropriate SEO techniques that build-up online reputation of your client’s business. They also understand that your business’s reputation is also at stake, should any error occurs from their side.Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve the search engine results.On-page optimization techniques include – development of title and meta tags, keyword rich content on home page, URL mapping, website design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in search engine rankings.Off-page optimization techniques include – link building, copy writing, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to the rankings of a website in search engines.These tactics help in improving online visibility and generate higher profits for your client’s business.Offer more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get relief from the burden of developing a functional, comprehensive digital marketing strategy for your client. They have staff ready for performing all these additional services too, like pay per click (PPC), display advertisements, E-mail marketing, etc. These when coupled with SEO give higher ROI.Handle technical work: SEO is a continuous process. For your client’s website to get continuously listed in first pages, the SEO team has to continuously track and monitor the performance of the website in SERP’s. This needs much higher level skills such as acquiring more links, creating content with targeted keywords in particular frequencies, continuously creating good quality content, etc. All these activities which can be an additional burden on you can be handled by the white label SEO provider easily and efficiently.You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing various other aspects of your client’s business like, tracking the number of sales, providing back-up for the client, efficient and regular reporting of the regular progress, following him up on various other services, preparing invoices, etc. all which can improve your client’s experience of working with you.Stays anonymous: A white label SEO provider acts as a confidential associate for you. He remains anonymous while offering good quality SEO services for your client, which thus, helps you maintain your credibility. In the end, your client is satisfied and so are you.Saves costs: As SEO gets more complicated, you need to employ more talented individuals or train your existing resources to offer better services. By outsourcing SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other overhead costs that incur from deploying additional human and technical resources.If you are a firm who used to do your clients SEO strategies, but are unable to cope with the load and changing search engine algorithms, the services of private label SEO provider will be a good option. SEO being the key area of focus for white label SEO providers, they continuously monitor the SEO strategies, employ advanced offline and online techniques that can bring higher profitability to your client’s business.